Pascal Growth Starter
Pascal Growth Starter is a growth-oriented digital marketing strategy designed to help businesses with little to no digital marketing experience scale quickly and cost-effectively. With a focus on creativity, experimentation, and data-driven decision-making, we aim to unlock untapped potential in your business and pave the way for measurable growth.
Who is Pascal Growth Starter for?
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Lacking Digital Marketing Foundations
Businesses without a clear strategy, KPIs, or essential tools like Google Analytics, Search Console, or Tag Manager.
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Ready to Embrace Digital Marketing
Sales-driven organizations transitioning to digital marketing to scale their growth and reach new audiences.
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Businesses Seeking More Leads
Companies generating 1–3 leads per week and looking for rapid, measurable improvements in lead generation.
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Uncertain About Key Channels
Companies new to SEO, digital advertising, social media, Google Ads, or LinkedIn strategies and needing expert guidance.
What do you get with Pascal Growth Starter?
Our service provides everything you need to build a strong digital marketing foundation.
Strategic Foundations
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Basic Target Audience Analysis and channel selection.
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A 3-year Budget Strategy, covering digital advertising, SEO, content creation, traditional press, and more.
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Custom KPI Documentation to track progress toward your goals.
Tool Setup and Optimization
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Basic Analytics Implementation of Google Search Console, Google Analytics, and Google Tag Manager.
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Optional cookie setup for data compliance.
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Setup of a Looker dashboard to visualize your key metrics.
Search and Content Strategy
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Basic keyword analysis to identify growth opportunities.
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Development of a content calendar for consistent and targeted outreach.
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In-depth competitor analysis for market positioning.
Advertising and Social Media Support
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Initial setup and execution of Google Ads, social media retargeting, and LinkedIn strategies (optional).
Future Recommendations
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Guidance on potential collaborations for content creation, web design, and advertising.
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A tailored strategy document covering:
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SEM (Search Engine Marketing)
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SMM (Social Media Marketing)
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SEO
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Content Marketing
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Web Analytics
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Why Pascal Growth Starter?
Traditional Marketing
Pascal Growth Starter
Focuses on brand building
Primarily aims to establish and enhance brand awareness over time, often without clear short-term results or direct linkages to revenue.
Campaign-driven
Relies heavily on pre-planned campaigns that follow a rigid timeline and budget, with limited flexibility once launched.
Long-term, budget-heavy strategies
Often requires significant upfront investment and time to see results, focusing on large-scale efforts like TV ads or extensive branding campaigns.
Broad focus
Covers a wide array of goals and audiences, which can dilute focus and results, especially for smaller businesses.
Focuses on measurable growth
Prioritizes data-driven outcomes like lead generation, increased conversion rates, and revenue growth,
Data Driven
Adapts dynamically to real-time data and feedback, using experimentation (e.g., A/B testing) to refine strategies and maximize ROI over time.
Quick, creative, and cost-effective ideas
Leverages resourceful, innovative methods to deliver impactful results quickly, ideal for businesses with limited budgets.
Funnel and product optimization
Concentrates on optimizing critical stages of the sales funnel, ensuring every touchpoint drives conversions and customer satisfaction
